A news feature is an article that tells a story. It’s a form of journalism that covers a wide variety of topics, including human interest stories, analysis of business trends, and cultural phenomena. It can be written in a lighthearted, serious, or even sombre tone. Unlike a news report, which is focused on timeliness, a news feature is often more long-form and can take on a narrative style.
Feature articles can be a useful tool for PR because they help build brand awareness and credibility without the need for paid advertising. They can also be used to support a cause by generating press coverage. However, it’s important to understand the difference between a news feature and a breaking news piece when deciding how to promote a company or campaign.
When writing a news feature, it’s crucial to find strong evidence to back up your claims and assertions. This is where an expert’s point of view can be very beneficial. For example, if you’re writing about a drug epidemic in your city, it may be helpful to interview police officers, drug counselors, and addicts to get the full picture.
Once you have your evidence, the next step is to determine what your stance on the topic is. This will help you decide how to approach the story: Whether you want it to be persuasive, evoke sympathy or anger, praise, or educate. Once you know what stance you’re taking, it’s time to start planning your article.
About the Author
