A news outlet is any source that focuses on reporting the latest happenings. They can range from traditional newspapers to online news sites. Some have a very specific audience while others are broader. These outlets build what people talk about, share, and remember. They can also influence how people feel about a particular issue. This is why smart PR still invests in earned media.
The Wall Street Journal is one of the biggest and most respected outlets in America right now. It does a good job of breaking down complicated stories about money and power in ways that actually make sense. They’re the first to report on big changes in business, and they’re one of the few places where people are willing to pay for a subscription.
Vox is a newer news outlet that focuses on explaining complex issues in a way that makes them easy to understand. They’re a trusted source because they avoid clickbait and instead focus on quality writing and clear explanations. They’re also incredibly popular, with over 27 million monthly visitors.
Politico launched in 2007 with a simple goal: to cover politics, policy, and power with speed and depth. They’re based in Washington D.C, so they’re always close to the action and can report on big things as soon as they happen.
Reuters is one of the most trusted outlets for unbiased news in America. They’re the first to report on major changes in business, politics, and global events. They’re a huge player in digital news, too, with a massive social media presence and their own video platform. They also provide text, photos, and videos to thousands of other outlets through their AP Newsroom and API.
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